944 Racer Sponsorship

Motorsport is not just an adrenalin fuelled activity, it is a concise and highly successful medium for advertising your brand


944 Racer has the expertise and capacity to provide, manage and deliver the optimum sports sponsorship package to cater for all your requirements.

Our sponsorship packages have been conceived with the sole intention of developing a comprehensive strategy of meeting all your brands' requirements.

Motorsport alone has in excess of one million organisations, teams and individuals involved and a spectatorship in excess of 20 million throughout the United Kingdom.

Motorsport attracts a large diverse following worldwide and continues to show an increase annually. An analysis of the United Kingdom motorsport consumer audience as of 2005 is:

  • 70% Male
    • 75% aged between 19 - 39 years
    • 20% aged between 40 - 55 years
    • 5% other

  • 30% Female
    • 80% aged between 19 - 39 years
    • 15% aged between 40 - 55 years
    • 5% other

Market statistics show that the motorsport audience comprises of socio-economic groupings A, B and C, which are traditionally the largest consumer spending groups and show the highest percentage in brand loyalty.

With such a wide target audience at your finger tips, 944 Racer has developed quantitative marketing solutions, ensuring the correct consumer demographic is identified and approached appropriately. Coinciding with our Objective Communication is our Corporate Development, an initiative aimed at developing specific B2B relationships with industry and corporate alliances.

Collectively, 944 Racer provides an enormous platform for our sponsors to maximise and enhance their brands and with individual sponsor evaluation plans we can ensure that you are receiving the best possible return from your investment.

The adrenalin packed action of a race day provides an excellent back drop to discuss business, entertain clients and establish new contacts, all under the complete hospitality of the 944 Racer team.